Levi’s X Western Nostalgia
An Arizona-Inspired Collection
The Ask:
Tasked with developing a digital fashion collection inspired by a selected geographical location, interpreting its atmosphere, colors, and textures to shape the concept, design, and execution of the collection.
Applied Skills:
3D modeling and design software - Adobe Photoshop & Illustrator
Graphic design
Fashion Design Principles - balance, proportion, rhythm, emphasis, and harmony.
Digital pattern making
Project management
Process:
Concept Board
2. Pattern making
4. Executed Designs
3. Garment Design
4. Complete Collection
Concept Board
The concept board for this project served as the foundation for the entire collection. Featuring inspirational imagery, a cohesive color palette, and icons representing potential patterns, the board captures the essence and emotion evoked by Arizona.
Pattern Making
Patterns were constructed on Adobe Illustrator, inspired by the icons displayed in the concept board.
Garment & Executed Designs
Garment outlines were digitally drawn from scratch down to every stitch, line detail, and button.
Then, each silhouette was filled in with the coordinating patterns and colors to complete the designated garment.
Complete Collection
The complete collection consists of 8 total garments in three different pattern and color variations.
Each finalized garment comes with a product name, detailed fiber content, size ranges, specific fit sizing, and delivery dates.
Outcomes
Outcomes
Proficiency in Adobe Illustrator & Photoshop
Digital Design & Development
Organizational & Detail Skills