Levi’s X Western Nostalgia
An Arizona-Inspired Womenswear Collection
The Ask:
Tasked with developing a digital fashion collection inspired by a selected geographical location.
Richmond, Virginia
Applied Skills:
3D MODELING & DESIGN SOFTWARE - Adobe Photoshop & Illustrator
GRAPHIC Design
FASHION DESIGN PRINCIPLES - balance, proportion, rhythm, emphasis, and harmony.
DIGITAL Pattern Making
PROJECT Management
Process:
CONCEPT Board
2. PATTERN Making
3. GARMENT Design & Execution
4. COMPLETE Collection
The concept board for this project became the creative catalyst for the entire collection. It seamlessly blends evocative imagery, a carefully curated color palette, and distinctive icons that hint at emerging patterns. Together, these elements embody the rich textures and dynamic spirit inspired by Arizona’s rugged landscape.
Concept Board
During image curation, three key words stood out: “serenity,” “scenic,” and “rustic.” These terms guided the creative direction throughout the entire design process.
Patterns were created in Adobe Illustrator using icons from the concept board.
2. Pattern Making
To establish consecutive pattern sequences, I determined the most optimal garment placement for each Western-inspired icon and refined their scale and contrast to align with the color palette and overall aesthetic of the line.
Concept & Pattern Boards
-
![]()
Concept Board
-
![]()
Final Patterns
3. Garment Design & Execution
Garment outlines were digitally drawn from scratch down to every stitch, line detail, and button.
Then, each silhouette was filled in with the coordinating patterns and colors to complete the designated garment.
4. Complete Collection
8 total garments
3 different patterns and color variations.
Each finalized garment comes with a product name, detailed fiber content, size ranges, specific fit sizing, and delivery dates.
Outcomes
Outcomes
Digital Design & Development
Proficiency in Adobe Illustrator & Photoshop
Organizational & Detail Skills